可持续发展是一个旅程
这条路上，你不该孤独
尊敬的产品缔造者和领袖们：
面对威胁着13亿中国人民身心健康的环境（社会）问题，环翼做出了一个重要的抉择：开发与开放一米一产品生命周期评估（LCA）与生态设计平台。我们希望并相信一米一不仅能帮助我们减少雾霾的产生和水土的污染，更能帮助拥抱绿色理念的企业成长，为绿色经济和保护环境作出实质性的贡献。
在成立一米一之前的十余年间，作为环翼创始人我荣幸地和环翼及全球的小伙伴们一起孜孜以求绿色产品评估和发展的解决方案。虽然生命周期评估（LCA）及以LCA为基础的生态设计已经在西方国家帮助其企业面对可持续发展的挑战并取得卓有成效的进步，中国的很多企业及消费者（市场）依然处在无所适从的盲目状态，很少有机会静下心来聆听来自产品的声音和倾诉，与此同时，人们依然疯狂地生产和消费着海量的产品：手机，玩具，家电，汽车...生态与否，造霾与否，置若罔闻，直到十面霾伏而人人自危，不能再对造成环境问题的产品和服务无动于衷下去。
产品是一个复杂的系统，而不仅仅是企业内部管理会议上的一个简单问题。就像冰山一样，要理解绿色产品我们除了要看到海面上5%显而易见的部分（往往从企业内部可获），还需要了解海面下95%未知的未知部分，这些未知的未知部分包括整个产品价值链，诸如供应商，客户，市场以及相关的利益相关方，甚至包括产品所属的社会、经济及环境。当整个价值链断裂的时候，可持续发展会陷入混乱，企业也无所适从。缺乏LCA数据及事实根据的‘绿色产品’也因为其朗朗上口而轻易的俘获品牌企业的视野，毫不费力地让他们陷入‘漂绿’的陷阱或者诸如‘掩盖真相’，‘掩耳盗铃’的产品自杀式快车道。
迎接真正的绿色产品和经济的挑战，一米一试图通过全生命周期的视角，通过多方参与的模式帮助人们看清楚产品可持续性复杂多变的系统。基于一个共建可持续价值的建设平台，一米一着眼于团结LCA专业人士，设计师，产品主管，行业领袖及决策者，共同致力于开发绿色产品这一宏伟目标。
欢迎您点击左下角的“阅读原文”加入一米一的行列，这将是一次愉悦的旅行，或许辛苦，但是绝不孤独。
您的导游
龚万彬
合作征集对象：
一米一志愿者
成本: 0元
对象： 愿意开发绿色产品或了解和学习产品LCA生态环境影响的中小企业SMEs
一米一支持者
对象：希望向市场和消费者宣传其产品环境信息并影响消费及市场决策的企业;
一米一生态领袖
对象：旗下有大量品牌产品的大型零售商及电商，有可持续发展大数据需求
Sustainability Is A Journey
Not Meant To Be Traveled Alone
1mi1 (Spells ‘i: mi i: in Chinese,means one step at a time toward thousands of miles) Product Life Cycle Assessment and Ecodesign Platform is a critical decision and strategic move Ecovane has to make today, in order to mitigate the environmental (and social) burden and potential disaster hanging over the head of 1.3 billion people. Pushing the sustainability bottom line forward, 1mi1 is born to help sustainable value oriented business maintain growth and meanwhile generate more positive contribution to the environment and society.
Before founding 1mi1, Bill (the founder of Ecovane Environmental Co,. Ltd and 1mi1 platform) and his friends from all over the world have been exploring the solutions for greener product assessment and development for over a decade. While Life cycle assessment (LCA) and life cycle management and LCA based ecodesign have helped products in many developed countries confronting the challenges of sustainability and staying ahead of competition, both business and consumers in China are still suffering often from the loud shout of commands and controls outside, but merely have the silence to listen to the voice or whispers from the product itself, which people personally produce and consume efficiently, green or not, everyday.
Product is more a complex system than a single management issue in house. Like an iceberg, to understand greener product it requires not only the well known 5% knowledge above the water (normally from the company within), but also the 95% knowledge and experience from the unknown unknown under the water, i.e. the whole value chain including supplychain, customers and stakeholders beyond, largely the economic, environment and social system the products operate in. When the chain of value is broken, sustainability becomes a chaos that can never lead to a clear way out, and ‘greener product’ becomes too convenient a pitfall for brands to not quickly fail themselves using poisons known as ‘greenwashing’ or other ‘bloodletting suicide therapies’ such as hiding the truth or sugarcoating.
Addressing the challenge of greener product and business development, 1mi1 was born to help people see through the complex and dynamic system of sustainability using life cycle perspective and a multi-stakeholder engagement approach. Building and based on a constructive platform for sustainability value co-creation, 1mi1 aims to unite LCA experts, designers, product developers, opinion leaders and decision makers to tackle the big and complex challenge facing us all.
